Direct Mail
The days of mass mailing to a large, general audience are over. Target high-quality prospects clearly, effectively and at a low cost with Transportation Marketing Group’s Direct Mail marketing. TMG can help you enhance the way you reach out to prospective students – and the way in which they respond.
A great Direct Mail campaign requires the right message to the right people, at the right time. You can leverage Transportation Marketing Group's strategic and creative experience in education industry advertising. Our direct mail marketing services grab the attention of potential leads without wasting your time and money on uninterested people.
How TMG Delivers Results
We combine versatile software solutions, award-winning creative and perceptive placement strategies to help give our clients the edge. Each of TMG’s Direct Mail campaigns goes through a detailed process, including:
- Pre–analysis
- List strategy and purchasing
- Copywriting
- Creative Design
- Tracking and post-analysis
We evaluate the results of each step services to ensure we’re delivering a successful creative campaign, delivering the most cost-effective leads possible.
Multiple Contact Points Equal Higher Conversions and More Starts!
TMG’s Direct Mail clients have seen increased contact and response rates when incorporating multiple points of contact, including:
- Call Center Campaigns
- Mobile Media
TMG will develop a campaign that fits your needs, incorporating any one or combination of the above, to deliver the best results possible.
Tracking Responses to Qualify Results
In addition to traditional tracking methods, including business reply cards and phone logs, Transportation Marketing Group extends your reach by utilizing innovative technology to track responses:
- text messaging
- personalized micro-sites
- personalized URLs
All of these options allow your prospects to respond when and how they want to!